Why take part in Veganuary?

Well, why not?

There are so many reasons people decide to try vegan.

For most, a love of animals is the catalyst. Some people want to feel better about themselves and the impact they make on the world. Others would like to set themselves a challenge, and many combine Veganuary with their ‘New Year’s Resolutions’ and see trying vegan as the healthiest start to the year. Whatever your reason, we’re here to support you.

So try vegan for a month and discover a whole new world of taste and flavour. We guarantee that, by the end of the January, you’ll feel fantastic! Sign up today.

Animals are not our property, and should not be used for food, clothing, research or entertainment. Animals are sentient beings. They are capable of emotion and feel pain, as well as happiness.

Like us, they can feel calm or they can suffer from stress. The mass production of animals for food and clothing has resulted in an industry that cares little for their well-being, and causes them to suffer in innumerable ways.

Two of the worst culprits are the dairy and egg industries. Research tells us that chickens probably suffer the most miserable existence of all factory farmed animals. Yet their eggs are consumed on an overwhelming scale. Dairy cows have their calves removed from them only hours after giving birth, after being forcibly impregnated to ensure they produce milk. Like any mother, they grieve. So too do their young.

The reason so many people are going vegan? Research shows that health is now the second biggest driver.

More and more people are ditching animal products in order to combat specific health problems. Others report general improvements in energy and vitality, and exclaim that they’ve ‘never felt better’. Stories of successful vegan athletes andsports stars are on the increase, and plant-based living is regularly profiled in health and wellness publications.

So how can going vegan improve your health? Scroll down to get the latest statistical info on veganism, and don’t wait for a ‘wake-up call’ like Bill Clinton’s before making the change:

“All my blood tests are good, and my vital signs are good, and I feel good, and I also have, believe it or not, more energy.” – Bill Clinton (became vegan after emergency heart surgery).

Going vegan is the smartest decision you can make to help protect our planet.

Eating vegan makes a more positive impact than giving up your car; it can halve your greenhouse gas emissions and it will save wild animals from extinction.

Increase your knowledge and discover the top six reasons below why people are going vegan to help save our earth.

Thinking about your nutrition is a good thing. However, media scaremongering and subsequent public misconception cause people to worry about going vegan more than is ever necessary.

The information in this section is designed to take that worry away. Depending on what your diet has been up until this point, some information will appeal more or less. However, everything will be relevant and it is likely you will be better informed about your body, and what it needs to function, than ever before. This is something to be excited by, not scared of. Welcome to the world of health, vitality and fun!

The NHS Choices website states that the majority of necessary nutrients can be achieved with a varied and balanced vegan diet, and this is exactly how we advise you to eat. Eat a variety of foods, not only to guarantee that your nutritional needs are being met but to really make the most of being vegan. We hear from new and transitioning vegans every day, telling us how much enjoyment they derive from experimenting with food, discovering new ingredients and introducing these meals to their family and friends. You’ll soon discover how easy it is to incorporate essential nutrients into your daily routine and how little of a task this seems. Our top tip is this:

Read and learn, be aware, but don’t turn your life into a chore. That’s not what being vegan is about. With a few changes, an increase in knowledge and a whole lot of great food you’ll find that you’re hitting your Recommended Daily Allowance (RDA) without even trying!


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